SYFY / X-MEN DAYS OF FUTURE PAST
SYFY channel needed a strong and engaging hook into their cinema launch collaboration of X-MEN | DAYS OF FUTURE PAST. We created channel idents symbolising all the textures of the lead characters and these were integrated with a hard-sell into cinema CTA.
Across country, USA.
AXN | ABSENTIA
Typical trailer style brief - AXN needed to launch the new season of ABSENTIA, the previous one having done exceptionally well. They wanted to change the tone and shoot emotional and dramatic footage denoting to the lead trying to put all the pieces of her life back together. Leading into a captivating CTA climax inviting viewers in.
Across country, USA.
Social
ONLINE
on air
CINEMA
on air
FOX | AMERICAN IDOL
American Idol - being the hit show that it is - needed a strong new look and call to engagement, that seats the newest season a few notches above the rest.
Across country, USA.
ONLINE
on air
AMC | FEARFEST
Ready for some creepy halloween action? Look no further. Strong trailer style approach with suited treatment to brand the upcoming slate.
Across country, USA.
ONLINE
on air
tHE NEW EXTRA
A rebrand for EXTRA when they upped their game to THE NEW EXTRA. From on-air promos to the branding of the show itself the integration was seamless, exciting and a great win for the show.
Across country, USA.
Social
on line
on air
tHE REAL
Let’s be honest - these ladies are just amazing, right? And even greater to shoot with. Hollywood side set shoot to South African side post production and 24/7 country wide client approval, the whole season was rebranded from character specific promos to opening sequence to logo to music!
Across country, USA.
Social
on line
on air
ELLEN
Need we say more? What a character. Simplistic in nature, these spots drove home the essence of what Ellen stands for, standing out amidst the then controversial debate of the celebrity - FUN and not taking yourself seriously. Wait - let’s not forget DANCING! :)
Across country, USA.
Social
online
on air
LET'S TALK
ABC | DANCING WITH THE STARS
For their latest season, we got to build a set and shoot with Pitbull when he launched his new track “FEEL THIS MOMENT” making it synonymous with the show. An entire promo campaign as well as a CI for them to run throughout their other deliverables, off air and off platform - it was a hit you sure didn’t get out of your head soon.
Across country, USA.
Social
on line
on air
Social
on line
on air
DIRECTV CINEMA | REBRAND
For such a proudly American brand, to trust us - was an honour. We successfully rebranded DIRECTV CINEMA across all platforms - a hit with both client and consumer alike. Only recently updated, the communications were both timeless, cinematic and future forward.
Across country, USA.