PROMAX INDIA | AWARDS OPENER
Open brief and always game to push the envelope - Promax let us run with the theme of EVOLUTION. We got the whole company involved and created a storyboard encapsulating a million different frames of design styles, illustration and 3D and composited it upon a neutral base made up of professional dancers in our studio space.
Asia.
UMMAH TV
In reference to Islam, Ummah is an Arabic word that refers to the whole Muslim world, or the 'community' of believers. As a theological concept, the Ummah is meant to transcend national, racial, and class divisions to unite all Muslims.
We were tasked to create the imaging of this new channel, embodying all of these values, in an authentic and realistic way. While being positive, inspiring and culturally respectful to the community. It is mostly aimed at family viewing and to bring home the core values of their beliefs. Everything was created and shot IN SOUTH AFRICA to be relevant to the specific communities.
Across Africa (Excluding South Africa) and parts of the Middle East.
ONLINE
on air
ONLINE
sociial
LIVE EVENT
#SHABAB
This show is meant to connect the viewers by means of social media, to the show and interface itself where relevant topics gets discussed about Islamic and Arabic specific challenges faced in their culture - hence the # even forming part of the logo itself.
ONLINE
on air
SOCIAL
FATAFEAT | MULTIPLATFORM
fatafeat wanted to show younger cooking enthusiasts that the network their parents know and love is for them too - and available on all their favourite devices. we created a symphony for the eyes and ears for use on air but them had to consider it's use on socials and digital, where audio is turned off, so we added arabic titles that sound out the sound of a steak hissing on a grill (ksssshh) or an egg dropping into a bowl (plop). So pleased was fatafeat that they extended this piece to a media sales piece and saw positive roi in b2c and b2b marketing
middle east.
on air
ONLINE
SOCIAL
LET'S TALK
